3D On The Rocks: Sculpting awesome ice cubes with a precision drill

“3D on the Rocks“, or when the Japanese group Suntory, specialized in beers and whiskies, has fun to create some amazing ice cubes with a precision drill… Some real miniature ice sculptures to enjoy with your whisky! (I can already hear the purists crying foul…)

For 3D on the rocks, its latest liquor campaign, Suntory teamed up with Japanese ad agency TBWA\Hakuhodo to offer the world’s first 3D-milled ice cubes.

Each creation is the result of a time-consuming modelling process, and is carved to the smallest details with a precision drill. They are then placed at the bottom of a glass of whisky for their first and last journey into this world.