Toilet paper with 24 carat gold motifs that costs €179 a plop, erm, I mean pop

The humble loo roll is an item that almost everyone uses every day yet it seems to attract so little attention in the way of headlines.

But when one enterprising soul decided to emboss toilet paper with 24 carat gold motifs, it’s unsurprising that he raised a few eyebrows. The tissue is available to buy for an eye-watering €179 (£148) per roll thanks to German designer Fritz Loibl.

Luckily for toilet goers everywhere, or at least those with more money than sense, the bog roll can be shipped worldwide by his company Tissue Design. In an even more exciting turn of events, you can even choose to have your own customised design – perhaps your initials, or even the face of your least favourite politician.

According to Mr Loibl most of his customers buy his products as a gift and others simply for decoration. The majority of buyers are those who own businesses that deal with luxury hotels or the sale of luxury goods.