The world's first "holographic phone"

With parts costs going down, it increasingly is the case that even comparatively tiny smartphone vendors can manage to put together a smartphone that, judged by its specs sheet, is nothing to sneeze at. This is especially noticeable in China, where new vendors pop up as if from thin air. Takee -- a company we've never heard of -- joins that list of manufacturers without prior market exposure, but it deviates on the formula greatly.

Indeed, the holographic part in the title is surely why you're reading this right now, and also what sets Takee apart from the crowd. We'll go right ahead and also admit that that's by far the most exciting part of the Takee 1 -- a smartphone self-described as the world's first holographic phone.

If this reminds you of the Amazon Fire Phone, then you're in the same boat with us, though it could be that Takee has something even more intriguing in store for us. At least judging from the promotional material available for the phone, which is all kinds of confusing.